John had always wanted to take a startup and turn it into a household brand. When a patent for underwear with new adjustable pouch technology came across his path, he happened to need the product. The retired engineer — who happened to have sewing skills — liked it so much, he decided to create his own prototype and start a new company.
UFM’s boxer briefs are the only briefs offering support levels for medical, work, and everyday use. Designed to adjust for each individual, they improve comfort levels and can significantly reduce pain during recovery after injury or surgery. The product line also includes styles for athletes and men who simply want to stay cool and comfortable all day long.
Early on in the business, UFM wanted to give customers the ability to come to its website and talk to someone live 24×7.
John had always wanted to take a startup and turn it into a household brand. When a patent for underwear with new adjustable pouch technology came across his path, he happened to need the product. The retired engineer — who happened to have sewing skills — liked it so much, he decided to create his own prototype and start a new company.
UFM’s boxer briefs are the only briefs offering support levels for medical, work, and everyday use. Designed to adjust for each individual, they improve comfort levels and can significantly reduce pain during recovery after injury or surgery. The product line also includes styles for athletes and men who simply want to stay cool and comfortable all day long.
Early on in the business, UFM wanted to give customers the ability to come to its website and talk to someone live 24×7.
“Having that human there basically tells the customer you care.”
To stay lean, the company turned to tawk.to’s $1/hr Hired Agent service. tawk.to allows UFM to add a team of representatives without the overhead needed for an in-house staff.
Customers viewing products online often need explanations. They appreciate having a human being there to answer their questions at any time of the day or night.
John Polidan, CEO, Founder, UFM Underwear
UFM values staying close to its customers and creates new generations of products based on customer feedback.
“Above all,” says John, “we are really in the business of helping people solve problems.”
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